Pfizer.com
- Year
- 2022
- Role
- Lead UX/UI Designer
- Services
- WebsiteHealthcareInformation architectureDesign system
Pfizer's digital transformation for a new age, live in over 150 countries.
The project
Pfizer, a global pharmaceutical leader, set out to modernise its online presence: to improve the user experience and align its digital identity with its evolving brand guidelines.
The existing site no longer reflected the image the company wanted in the digital age, and kept people from reaching the information they came for. The new pfizer.com launched in over 150 countries.
What I did
- 01Research & discoveryUser research, testing and analytics to see where the site held people back.
- 02Information architectureA new structure for every division, aligned with their stakeholders before design began.
- 03Brand identity & design systemNew digital assets, and the new brand carried into Pfizer's design system.
- 04Testing & dev hand-offFigma files prepared for build, feasibility checks and user acceptance testing.
- 05Launch in 150+ countriesLanguages, symbols, dates and time formats checked for every market.
Outcome
A pivotal step in Pfizer's digital transformation, live in over 150 countries.
- 01A brand for the digital ageThe new brand identity carried into every page through Pfizer's design system.
- 02Easier to find what mattersAn information architecture people can navigate without knowing how Pfizer is organised.
- 03One organisation, alignedEvery division agreed the structure before design, so the site speaks with one voice.
- 04Ready for every marketLanguages, symbols, dates and formats checked for a launch in over 150 countries.
End of case study
Pfizer.com
