2ence.com
- Year
- 2023
- Role
- Lead product designer
- Services
- WebsiteGrowth marketing
The website of an award-winning growth marketing agency.
The project
2ence is an award-winning growth marketing agency, and this is its website.
What I did
- 01Stakeholder alignmentAgreeing goals, audiences and what success looks like with stakeholders, before any design starts.
- 02Discovery & researchReviewing the current experience, competitors and analytics to find where it falls short.
- 03Information architectureStructuring content and navigation so people reach what they came for in as few steps as possible.
- 04Design systemA shared library of components and styles, so every page stays consistent and the product can grow.
- 05Team managementLeading the design team: planning the work, reviewing designs and keeping quality consistent.
- 06Dev syncsRegular syncs with developers to check feasibility, hand off files and solve issues as the build takes shape.
- 07Testing & launchReviewing the build, testing it with users and supporting the team through launch.
Outcome
A website that presents an award-winning agency with the clarity and craft of its work.
- 01Aligned from the startGoals and audiences agreed with stakeholders before design, so every page has a purpose.
- 02Built to growA design system that keeps every page consistent as new work and services are added.
- 03Smooth from design to buildRegular syncs with development took the site from design to launch without surprises.
- 04A clear path to the workA structure that leads visitors from the agency's story to its case studies and services.
End of case study
2ence.com
